Embedded sustainability the next big competitive advantage moreover embedded sustainability offers employees and stakeholders new opportunities to find meaning in organisational life. Smart leaders will quickly seize on laszlo and zhexembayevas blueprint for embedded sustainability as the foundation for the new economic logic of competitive advantage embedded sustainability is the essential discipline for market leaders mason carpenter m keith weikel professor of leadership university of wisconsin madison. Request pdf embedded sustainability the next big competitive advantage laszlo and zhexembayeva show clearly that the defining characteristic of the successful 21st century corporation will be . Does inspiration drive us more than the threat of an impending disasterembedded sustainability the next big competitive advantage truly stretches our minds and turns sustainable value into a compelling direction which is within our capability though not without fundamental repositioning of the way we perceive sustainable value and the routes to achieve it